Sonic Innovations is a US based manufacturer of hearing solutions and have been manufacturing and developing hearing aids since 1980. The company was recently purchased by William Demant in 2010, who also own Oticon and Bernafon. Sonic Innovations own Hearing Life, which is a retail chain of hearing clinics throughout Australia who mainly fit Sonic Innovations products. Sonic also has a global sales network represented in more than 25 countries.

Sonic has always been a fairly small player in terms of research and development, but the recent buyout has seen it benefit from bigger and better access to facilities and technology. This means that their latest hearing aid range Enchant, Celebrate, Journey, Bliss, Charm, Pep and Flip are excellent in sound quality and design. They also excel in the feedback system and proudly stand by their claim that it is one of the most powerful feedback systems in the world, which means zero annoying whistling to you.

Captivate is the premium hearing aid from the Sonic family and features the revolutionary SoundDNA platform, delivering natural sound in a brand new way. With an incredibly adaptive, flexible and automatic technology, it is able to personalise features and help patients adjust to their hearing aids faster than ever before.

Captivate allows you to stream audio from a mobile phone, TV or music player, directly from your smartphone.

Captivate uses Smart Compress which analyses your listening environment and adjusts to sound quickly and automatically for a natural sound experience. It also uses Speech in Noise (SPiN) Management to improve your ability to hear words in noisy environments


The Celebrate hearing aid rises to any occasion with a spotlight on speech and the flexibility to enjoy a variety of environments. The speech variable processing feature allows softly spoken words to be better understood, speech priority noise reduction technology works to separate speech from surrounding noise, and the speech priority volume control ‘turns up’ the volume of speech frequencies that the wearer wants to hear.

The Celebrate hearing aid makes the most out of every environment by analysing incoming sounds binaurally and adjusting its amplification for that particular situation. If you are going away, the airplane environment specifically addresses the challenges of a noisy cabin so that patients can effectively communicate with their companion or a flight attendant.

Every day will be more meaningful with such a wide variety of Sonic products to choose from.

Sonic focuses its product development on its 4S Foundation (Sound that is natural, Speech intelligibility, Simplicity in usage and Stylish design) to ensure that with Sonic, everyday sounds better.

Sonic Innovations in Australia is based in Nundah, Queensland.

To try out the fantastic sound quality of a Sonic product, call us on 8331 8047 or book online today.

Sonic Innovation’s website is