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Do yourself a favour and act now

If you don’t use it, you’ll lose it!

Our tiny inner ear hair cells require constant stimulation to remain active and healthy. With hearing loss, sounds no longer reach these cells at the same level they once did. As a result, they can die from non-use which results in the hearing nerve becoming under-stimulated.

This is called Auditory Deprivation

Even more alarming, it can lead to a weakening of the whole auditory system, including the hearing areas in the brain. In turn, this affects the ability of the brain to understand speech. There’s also a growing body of research that is associating untreated hearing loss with increases in the risk of dementia, memory loss and surprisingly, an increased risk of falling!.

In other words, your hearing is like all the other parts of your body – if you don’t use it, you’ll lose it!

That’s why acting sooner rather than later is best for the human ear.

How can you stop Auditory Deprivation?

The key to avoiding Auditory Deprivation is to keep the hair cells in your inner ear stimulated so they don’t die. That’s why we recommend scheduling a hearing test at the first sign of hearing loss.

If hearing loss is identified, don’t ignore it!

An increasing number of studies show that when hearing loss is identified and treated early, it’s easier and faster for people to adapt to using hearing aids. That’s because every time you use your hearing aids, you provide the cells with specific sounds targeted to make them start moving and working again.

Importantly, by wearing your hearing aids regularly, you can slow down or halt the progression of hearing loss caused by auditory deprivation.

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